Sustainable & stylish premium denim with a thoughtful approach to fit
Our Jeans
Luxe details & finishes · Sturdy but stretchy · Handprinted fabrics
ANISE SLIM
$179
LAUREL BOOT
$179
IVY TROUSER
$179
Kickstarter
Please support our campaign — running from May 7, 2013, through June 8, 2013.
Our Story
Julia Kastner had always HATED jeans shopping. No pair was ever quite right:
Too tight at waist & thighs
Gapped in back
Fell apart too quickly
When Julia graduated from Harvard Business School in 2012, she moved to New York City and recruited the help of Christine Rucci of Denimafia, Inc. to rethink the modern jean.
Through our innovative approach to fit, with different shapes for each size, our jeans are made for the shapes of real women, not just the impossibly skinny.
Social Mission
We make our jeans with a social and environmental conscience. Our organic denim is made from cotton sourced from family farms in India, in partnership with Arvind Agribusiness.
By investing in organic farming, we reduce the use of pesticides and help farmers double or triple their incomes.
We work with a nonprofit, N.E.S.T., and an Indian company, Moral Fibre, to source fair trade hand-printed pockets.
Our partners ensure better wages and working conditions for these Indian artisans, and, through access to education and healthcare, better futures for their children.
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