Sustainable & stylish premium denim with a thoughtful approach to fit
Luxe details & finishes · Sturdy but stretchy · Handprinted fabrics
Julia Kastner had always HATED jeans shopping. No pair was ever quite right:
Too tight at waist & thighs
Gapped in back
Fell apart too quickly
When Julia graduated from Harvard Business School in 2012, she moved to New York City and recruited the help of Christine Rucci of Denimafia, Inc. to rethink the modern jean.
Through our innovative approach to fit, with different shapes for each size, our jeans are made for the shapes of real women, not just the impossibly skinny.
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